Email marketing is still the most effective online marketing strategy today in terms of Return on Investment (ROI).

According to one study, it’s hovering around 3,800%. So every $1 you invest in email marketing, you should expect a return of $38.

Even more, around 3.9 billion people globally used email in 2019. This number is estimated to grow to 4.48 billion by the year 2024, according to a study by Statista.

But what it means?

It means you’re missing out on returning website visitors, if your website, online shop or a blog doesn’t have a working email marketing solution.

Email marketings services help small business owners (and startups) build a loyal customer base, wider brand recognition, trust and an increase in sales.

This is where email marketing software comes to aid. It automates the processes and frees up time for the companies to focus on more critical tasks.